1. TELL THE STORY IN A WAY THAT DOES NOT CONFUSE THE VIEWER!!!
2. Enhance the essential experience of the film with complementary camera shots, cuts and editing/pacing.
3. Do fancy stuff that wows the viewer.
Your TOP PRIORITY is #1. If you don't achieve this in your film, #2 and 3 do not matter, as you have likely lost the viewer.
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